With ever evolving technology, businesses have found new methods of promoting their brands; one of the methods is via use of social media platforms such as facebook. Such platforms provide members with opportunities to network and therefore connect.
Can facebook promote my brand? The answer to these questions is pretty much succinct; YES! Let us find out ways in which facebook can help promote your brand.
Set Up A Page
The first step involves the setting up of a page with the brand name. This page will be unique to the brand and will therefore make it easy to promote it on facebook; because it can be searched up through the search portals provided. Your clients can therefore be ableto find out about the brand. Ensure that you engage with your clients through responding to the inquiries and comments. You must remember that this is not a personal page but rather your brand page.Keep off personal updates from the page and concentrate on those updates that resonate within promotion of your brand.
Creating a page is very easy. Open up your facebook personal account and click on “create page”. Follow the prompts which are very user friendly.
Identify Your Audience
One advantage of a facebook page as far as marketing is concerned is its ability to invite people to like your page. Facebook not only allows you to invite friends in your contacts but also provides your friends the same authority
Prior to inviting contacts to like your brand page, try to identify those people you think can be interested with your brand. For instance, if you are promoting ladies cosmetics, you cannot send invites to more males than females.
Content is extremely vital in promoting your brand. Create very compelling content which talks about your brand. Ensure that it can debate to attract more traffic. Also make sure that the content is posted on the wall under” Public”. Having it public makes it possible for everyone to read it. Doing these greatly promotes your brand.
When creating content, be authentic and genuine. You must also react to each and every comment that is left under your wall post. Friends will feel forgotten or even ignored if you do not engage with them; this will discourage them from being actively involved. You must also be very consistent. The fan base can easily become uninterested with your page if you do not provide them with content frequently.
You can aslo advertise through this medium. The beauty of advertising through facebook is that the product advertised reaches everyone who has an account on faceboook. Also,the cost of advertisement on facebook is cheaper compared to other mediums of advertisement.
You can create an advert from the control panel provide under your page or by dir3ectluy contacting the customer support team.
Talk To Friends
Your friends can help you promote your brand by inviting or asking their friends to like your page. Furthermore, once they like the page, notifications are sent in real time to all the contacts on their respective list of friends hence exposing your page to larger audience. Ask some of your trusted friends to share your updates on the page; this definitely opens up the page to their list of friends.
Getting a facebook page is free of charge, you have yourself to blame if your brand is not reaching out to all possible targets.