Facebook Marketing- What You Have to Work With!
Creating an impressive Facebook brand page for your online business is perhaps the most effective way to build that mail listing, generate leads and funnel crazy traffic to your website if the task is well executed. But the biggest problem with many brands is that they take this process for granted and end up falling flat on their face.
When it comes to building a page which is meant for commercial purposes, there are things that should be kept in mind which play a big part in influencing people to like the page, follow it and really get engaged with. It requires smart effort if you are looking forward to having over 1,000 followers and daily contribution by most of them. You will want to work with tips and techniques that will draw in the right audience and have them do what you require of them.
And to help you get a good foundation for the Facebook brand page you are about to set up, here are the 5 wild Facebook brand page creation tips:
1. Use a Recognizable Picture
One thing you need to know is that the people who will come to your page and be directed to your site will want to see some similarity between the page and the site in order to have trust and confidence in you. And adding a complimentary picture on your page that also features in your website might work pretty well. You can use your company's trademark or logo or banner in the side widget position. Your photo can make a good fit too. This will help your followers to recognize and see the familiarity whenever they visit your page.
You should also make sure that the profile photo you use is closely related to the cover photo as it will help in blending and branding. Let it appear as the profile photo were the continuation of the cover photo or the other way round. Ideally, this helps to show that the company is really of good quality.
2. Use Links in the Description of the Photos
Using link descriptions helps in boosting the level of traffic that goes in your site in that it draws curiosity to people who like catching glances at a page before leaving but that is if you are sure to include a catchy description for the page. This mainly depends on what specifically you want to achieve with the page, and you can be as creative as you want. You might want to have the link leading to your site's important pages or posts or landing pages that will grab hold of the user soon after getting there.
You can also link to your "About Me" or "About Us" pages to help people learn more about the goals, method of operation of the company and many others. The idea behind the page is to give the reader or the follower a slice of the experience of your website that is enticing enough to have him or her go to your website to get the real deal! And you only achieve this leave by leaving links in a smart way to create interest in them.
3. Having Enticing Call-to-Action Buttons on Your Cover Photo
Thanks to the Facebook Launch of the seven Call-to-Action buttons made in December 2014, it is now made possible and much more easy for you to call your followers to action using the buttons on your cover photo. The seven pre-made buttons launched are "Book Now", "Shop Now", "Sign up", "Play Game", " Contact Us ", "Use App" and "Watch Video" Now depending on your company's needs and wants, you can use any of the buttons to suit your specific needs.
Sliding one of them in your cover photo and remembering to customize the destination URL also contributes to more traffic to your site. This is a feature worth leveraging if one of your Facebook Page 's intent is to gain more traffic.
4. Post Pictures and Videos Regularly
Photos and videos are of great importance in the online social world in that they account for more than 70% of the engagement in all social media sites. Studies show that adding relevant photos and videos in your timeline increases more traffic and engagement from the followers. Almost 2 billion of the active users of Facebook have shown much interest in videos. Starting the page on a high note helps to keep up with the number of regular visits to your page and making more conversions.
Although you will want to look out for the right sized images and videos to make the most out of them. Check the dimensions and make sure they are well trimmed.
5. Posting Content During Peak Hours
One great mistake you will never want to make is to post important pages when few people are in Facebook. You will want to make sure that at least three quarters of your followers are online when you post. And you get to know this by testing out different times of the day. You can post in the morning and see how well the post was responded to. Then later in the afternoon, you can post another and compare it to the one you had published in the morning. If you find out that many likes and comments come in the afternoon, work with that!
Hitting the iron when it's red hot helps alot in making the most of your followers and makes it possible for every post to have a wider view which is your goal in order to generate leads.
That is how you make the foundation for your page firm and have an assurance of getting the right expected results within a short span of time. Make sure you follow Lisa Overholt profile for when you create your page and you will be more than sure to have wonderful results within the nick of time.
When it comes to building a page which is meant for commercial purposes, there are things that should be kept in mind which play a big part in influencing people to like the page, follow it and really get engaged with. It requires smart effort if you are looking forward to having over 1,000 followers and daily contribution by most of them. You will want to work with tips and techniques that will draw in the right audience and have them do what you require of them.
And to help you get a good foundation for the Facebook brand page you are about to set up, here are the 5 wild Facebook brand page creation tips:
1. Use a Recognizable Picture
One thing you need to know is that the people who will come to your page and be directed to your site will want to see some similarity between the page and the site in order to have trust and confidence in you. And adding a complimentary picture on your page that also features in your website might work pretty well. You can use your company's trademark or logo or banner in the side widget position. Your photo can make a good fit too. This will help your followers to recognize and see the familiarity whenever they visit your page.
You should also make sure that the profile photo you use is closely related to the cover photo as it will help in blending and branding. Let it appear as the profile photo were the continuation of the cover photo or the other way round. Ideally, this helps to show that the company is really of good quality.
2. Use Links in the Description of the Photos
Using link descriptions helps in boosting the level of traffic that goes in your site in that it draws curiosity to people who like catching glances at a page before leaving but that is if you are sure to include a catchy description for the page. This mainly depends on what specifically you want to achieve with the page, and you can be as creative as you want. You might want to have the link leading to your site's important pages or posts or landing pages that will grab hold of the user soon after getting there.
You can also link to your "About Me" or "About Us" pages to help people learn more about the goals, method of operation of the company and many others. The idea behind the page is to give the reader or the follower a slice of the experience of your website that is enticing enough to have him or her go to your website to get the real deal! And you only achieve this leave by leaving links in a smart way to create interest in them.
3. Having Enticing Call-to-Action Buttons on Your Cover Photo
Thanks to the Facebook Launch of the seven Call-to-Action buttons made in December 2014, it is now made possible and much more easy for you to call your followers to action using the buttons on your cover photo. The seven pre-made buttons launched are "Book Now", "Shop Now", "Sign up", "Play Game", " Contact Us ", "Use App" and "Watch Video" Now depending on your company's needs and wants, you can use any of the buttons to suit your specific needs.
Sliding one of them in your cover photo and remembering to customize the destination URL also contributes to more traffic to your site. This is a feature worth leveraging if one of your Facebook Page 's intent is to gain more traffic.
4. Post Pictures and Videos Regularly
Photos and videos are of great importance in the online social world in that they account for more than 70% of the engagement in all social media sites. Studies show that adding relevant photos and videos in your timeline increases more traffic and engagement from the followers. Almost 2 billion of the active users of Facebook have shown much interest in videos. Starting the page on a high note helps to keep up with the number of regular visits to your page and making more conversions.
Although you will want to look out for the right sized images and videos to make the most out of them. Check the dimensions and make sure they are well trimmed.
5. Posting Content During Peak Hours
One great mistake you will never want to make is to post important pages when few people are in Facebook. You will want to make sure that at least three quarters of your followers are online when you post. And you get to know this by testing out different times of the day. You can post in the morning and see how well the post was responded to. Then later in the afternoon, you can post another and compare it to the one you had published in the morning. If you find out that many likes and comments come in the afternoon, work with that!
Hitting the iron when it's red hot helps alot in making the most of your followers and makes it possible for every post to have a wider view which is your goal in order to generate leads.
That is how you make the foundation for your page firm and have an assurance of getting the right expected results within a short span of time. Make sure you follow Lisa Overholt profile for when you create your page and you will be more than sure to have wonderful results within the nick of time.